Maker of Zicam, Matrixx Inititatives’ CEO Bill Hemelt has personally responded to the FDA’s Warning Letter in an internet-based video. This video, hosted both on the Zicam website and in a Zicam channel on Youtube, has had less than 300 views since Friday when it was released. Meanwhile, late night talk show host Jimmy Kimmel’s entertaining spoof of a new Zicam TV commercial had over 3,000 views over the weekend.
We can learn two things from this approach. In this web-based world, we can now communicate in new & creative forms to spread our message…but we cannot control what the public will want to hear.
Bill you were better off not commenting on the issues on Zicam. As you can see in this twisted world we live in more people care about the Jimmy Kimmell clip then your video response. Also I now know there is negative light shed on your product because of your response. If you never made this video response I would never of known of issues with Zicam and may have purchased it down the line. Now I would never even dare based on what I know now. Even if things turn out fine in the future, the initial concerns from the FDA will keep me from ever buying any of your comapnies products. It seems a lot of companies care more about money then they do safety and efficacy.